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When you manage a web page you aspire to get many visits, but how can you measure the popularity of a web? A central factor here would be the traffic it generates. This and other indicators are those used by the Alexa tool to determine the rank of a website.
Alexa Internet Inc., founded in 1996 and today a subsidiary of Amazon.com after its acquisition in 1999, owes its reputation to the development of a system to collect the navigation data of those users who installed their toolbar, known as Alexa toolbar in theory, the resulting Alexa Traffic Rank would reflect the overall performance of a web page. Websites with good traffic and regularly updated content usually get a good ranking in Alexa, but there are other factors that can also influence, directly or indirectly, this ranking. These include, for example, the thematic niche that covers the page or the keywords that are used.
Broadly speaking, the Alexa ranking consists of a representative measurement system that classifies the performance of a web page in relation to the million most popular pages on the web. If no measures have been taken to improve this index before, it is never too late to optimize the value and visibility of a web page. Since the Alexa ranking is public and can be consulted by partners and investors, improving it can is very appealing to web administrators because the attractiveness of their projects is often evaluated based on this index? Positioning well in Alexa is always profitable.
Before emphasizing the different ways to improve the rank of a page, it is important to understand how Alexa Rank works, so that it can be optimized sustainably. Below we clarify some basic aspects that allow us to understand how Alexa makes its ranking.
The Alexa traffic range is an estimate of how often a web page is visited in relation to others, which means that the range of a web page depends not only on its own traffic but also on traffic variations in the others. In this way, this index would be a relative value. This also implies that if you aspire to a high position in a very competitive subject, it is necessary to have a lot of traffic. In a smaller niche, however, it is not necessary to have so much traffic to improve the position.
Alexa Inc. collects data from millions of Internet users around the world, but for that to be possible, they have had to previously install the Alexa toolbar in the browser. Based on these samples, Alexa estimates the number of visits on all pages. The term Alexa ranking would represent the list of the million most-visited domains, obtained in this way.
The method used by Alexa consists in a calculation of a certain complexity that also takes into account, rejecting them, sources of errors such as spam traffic, and the company is very interested in including only representative data in its calculations. This is why all actions carried out by bots and all data traffic not generated by people is filtered.
To determine the ranking of a web page, Alexa estimates the average number of visits and impressions per day of a page during the last three months. The web that obtains the highest rank by combining individual visits (unique visitors) and page views (pageviews), taking into account that requests made by a single user to a URL on the same day are counted as a view, is which is classified in the first position. The page with the least activity occupies the last place, and if a website has not registered any visits in the last three months it is completely discarded.
Alexa analytics could be a free online tool that enables users to examine the present position of an internet site on the Alexa ranking system.
The tool is developed by specialized internet engineers WHO deeply perceive the ins and outs of internet analytics and it's therefore engineered to be distinctively reliable.
You can trust our tool to deliver correct and easy-to-understand results plucked from Alexa’s internet engines.
Alexa Checker by little SEO Tools will show you the subsequent data:
Alexa rank checker
Global Rank: The rank of the web site that's being analyzed relative to all or any different websites within the world.
Reach: what percentage totally different folks visit the web site (as calculable by Alexa supported the amount of Alexa Toolbar users they're able to track).
Country: The country with the highest percentage of visitors.
Country Rank: The rank of the web site in this country.
Change: however the ranking of the positioning has either deteriorated or improved.
As explained, the range of a website is determined from the data generated by users of the Alexa toolbar, based on them to calculate the statistics of each domain. According to the company, the data of the popular domains are more accurate than the data of other less-visited websites because this lower traffic of the less classified pages would prevent the collection of representative data.
Being its voluntary installation, which limits the scope of the samples, it also seems reasonable to doubt that the average user of the Alexa toolbar represents the common user. In any case, it should be remembered that, even if the Alexa ranking is not the measure of all things since there are also other ways to analyze the value of a page, such as Google Assistant, Protonet Zoe or Lenovo Smart Assistant, yes It is useful as a trend detector. Since your data is publicly available, the Alexa ranking allows you to keep the competition always in sight.
The Alexa list is really long (remember that it ranks the million most popular pages on the network), but the top positions already account for a large part of the total traffic. In the intermediate period, the margin is so small that any increase in visits allows a rapid rise. As it rises, however, improving the ranking becomes increasingly difficult.
It is especially the commercial pages that can benefit most from a high rank in Alexa because when there are many visits it is possible to extract a large amount of data, which makes it easier to predict the behavior of the visits. This is how one could estimate much more exactly what influences the buying decision of potential customers.
A high position in the Alexa ranking is usually a recognized sign of high traffic. There are directories and public lists that classify web pages by rank in the popular list, so occupying the top positions, attracting the attention of both users, potential partners or advertisers, is undoubtedly an advantage. An attractive website could be fully financed by the sale of advertising space. And if blogging elements are integrated into the page, a good position can also lead to an increase in backlinks, since many bloggers make their favorite web lists from the Alexa index.
Also, the Alexa ranking is useful because it allows you to evaluate the reception of the content that is published over a period of time. By taking the last three months as a reference, the values in the list allow us to know the long-term effects of the publications, which makes it easier to carry out any optimization.
In order to obtain a much more precise value, Alexa offers the option to certify the exam, so that instead of estimating the values, it measures them, thus providing a more solid foundation to the rank of a website. This certification also gives access to a user interface that allows knowing exclusive traffic data. However, while certification guarantees more accurate positioning, it does not necessarily improve the range.
Many web administrators wonder how to improve their ranking in Alexa in a sustainable way and there are certainly several possibilities, some more effective than others. Next, we clarify what aspects can be improved with the objective of increasing your Alexa ranking.
It's a golden rule: produce original and quality content and update it regularly. Making unique texts represents a great opportunity to win faithful visits, because if readers find your content valuable and informative they are very likely to come back and eventually compromise by leaving comments or sharing your posts. Do not forget that good content is shared on social networks, which in turn positively influences the link profile of the web. This is how both the number of new readers and the number of regular visitors (or customers) increase.
Attractive content is rewarded by search engines improving visibility, as well as influencing the increase in the permanence of visits on the web, not only improving search engine positioning but also in the Alexa ranking. In short: high-quality content helps increase traffic.
Link optimization, both external and internal, is an integral component of a successful digital marketing strategy. It is important that the pages with thematic kinship link to your project: they are called inbound links or backlinks and the strategy with which they are obtained are link building. These links assist search engines to catalog the web clearly and, if they are relevant enough, give the web to which they link with greater credibility. Naturally, this requires having a solid editorial structure before.
A good internal link profile also allows you to improve the ranking in Alexa, so do not hesitate to link your texts to each other by taking the reader (and crawler) from one page to another within your project. Internal links have the advantage that they help the reader navigate, as well as search engine spiders. Posts intelligently have a positive effect on permanence and, ultimately, on the ranking.
External or internal, the links help the search engine to better understand and analyze the content of your website and it is from this evaluation that you find out to what extent your content fits the user's search. Of course, its number must always be kept within the scope of the reasonable and must be integrated in an organic way, because if this resource is used in the extreme, the reputation or readability of the page can be reduced. Search engines also detect this excess, which would have devastating effects on the results lists.
Essential components of the most successful pages are the texts that include the right words. One of the first tasks is, therefore, to find out what terms the pages that use similar topics use and to perform a keyword search, through which you can better understand what your audience is looking for and how it does it. Of course, try that the words for which you choose are not those that have a greater competence, but a greater relevance in terms of content. In our digital guide, we give you much more information about keyword search.
The competition analysis aims to place your project in a larger context so that you can learn what works best, and at the same time, gain a better understanding of the strategies that could be important for your own success. Determine, above all, how your offer differs from that of the competition. With this information, you can better target your page to what interests you and hopefully, you can offer your visitors (or your clients) what is missing in other pages.
Studying the competition allows you to find the strategy to follow to identify and anticipate trends in the sector. This new perspective makes it easier to reflect on one's own strategy and be able to make long-term decisions. This is how you can positively influence the market position of your project.
To carry out SEO actions you can use a good number of tools. Alexa, without going any further, offers a marketing service (“Marketing Stack”) that includes a keyword search, a comparative study of competition and web analytics tools. The users of the package thus obtain specific instructions to improve search engine ranking, usability, performance, link profile, etc.
With the Keyword Difficulty Tool are the keywords that have not yet been exploited too much by the competition and with which it can be positioned, the ten pages with the highest traffic from a certain keyword are known and the favorites can be saved for Having them always at hand.
Meanwhile, Competitive Intelligence tools allow you to compare web pages to detect trends and identify fashions in time. This way you can find out how much traffic other pages in your sector generate and which campaigns are successful. The advanced version also allows knowing the monthly statistics of the unique users in different web pages. Other features of these tools include the analysis of permanence (“Time on-site”), bounce rate (“Bounce rate”) and page impressions (“Pageviews”) per visit.
With the SEO Audit tool, you always have a perspective on the current state of SEO. The technical problems that could spoil all SEO work are sometimes difficult to find: SEO Audit delivers regular reports to ensure status and develops a step-by-step action plan with the help of which recommended best practices can be implemented.
Install the Alexa widget and toolbar
The Alexa Toolbar delivers very interesting statistics on the websites that are visited and allows conclusions to be drawn about global and local traffic. As mentioned earlier, these polls only estimate that start from the data of users who have installed the toolbar. One of the advantages of its installation is that it shows links to pages of similar themes, which makes it easier to gather information about a certain topic without having to spend a lot of time searching.
However, many users raise objections to the installation of the Alexa measurement bar, because it collects user navigation data. Thus, those who value your privacy a lot will probably avoid its use. And yet, Alexa promises on its page that the data collected is not used to identify individual users, although it has not been possible to exclude in many cases that the data is not personally identifiable.
On the other hand, the Alexa widget (only for WordPress) shows the Alexa ranking on the blog. Similar to the extensions of social networks, the Alexa widget signals the popularity of the web if the figures are high, of course. This extension can thus be a visible and positive signal for readers and potential partners, but it cannot be installed on normal websites since 2016, which makes it attractive only for blogs with WordPress.
Given the breadth of its radius of influence, Facebook is today one of the most important social platforms, so having good traffic figures on the network means a notable push for the domain because when content is disseminated virally, a thousand visits are chosen without having to invest a penny. If you add a social plugin to your website or integrate the "Share" button manually if you do not use any CMS, if you create or edit your profile on Facebook and share your content on the most popular global network, so much anticipated traffic of the page as the ranking in Alexa will have increased.
When you have already set up your profile on Facebook, the time has come to devote yourself to studying your new target audience. In this sense, you must find the topics that are most shared if you want to make a great leap forward in the classification. Potentially viral content, such as advertising videos, infographics, entertaining stories, images and articles on current topics is usually the most widely disseminated by fans.
Google also managed for years a PageRank indicator that allowed estimating the relevance of the web pages that were visited. However, with the gradual evolution of the Google search algorithm, the importance of PageRank for positioning in the results lists has been decreasing significantly. This led the search engine to definitively cancel the public PageRank on April 18, 2016, although it is still used internally to calculate the ranking in Google.
Google PageRank is an algorithm developed in 1997 by Larry Page and Sergei Brin that assesses the relevance of a web page based on incoming links. What inconvenience does this have? That a page with a very good link profile can hold a high rank even without offering relevant content or generating less traffic than other pages. Therefore, PageRank would not be a true reflection of the value of a website for the user.
This ability to falsify reality is what many web administrators used to improve the classification of their domain by placing links strategically. Today, PageRank is one of the 200 ranking factors in which Google's algorithm relies on to evaluate web pages.
While the importance of backlinks is given priority to the PageRank calculation, a good note in the Alexa ranking is usually linked to high visitor traffic, although nothing is known about its quality. The classification in Alexa has to be considered, in all this, in a relative way: a website with modest figures of visits can also have a respectable index in Alexa since the niche to which it is dedicated has a very influential role. In minority thematic niches it would be enough to receive between 200 and 400 visits a day to obtain a good ranking in Alexa.
Appearing in a prominent position in the Alexa ranking is for professional web administrators a very attractive reward for their work and the toolbar is a practical mechanism to estimate the reputation or popularity of their project, because from the ranking they can measure roughly how much traffic it generates relative to other pages.
However, their estimates, often inaccurate, cannot be taken to the letter. Alexa serves rather as a scale to measure hypothetical trends, especially if you consider that the Alexa ranking always takes the last three months of activity as a reference.